PERFORMANCE MARKETING SPECIALIST - Cascais, Portug

PERFORMANCE MARKETING SPECIALIST - Cascais, Portugal



About the role

To expand our digital growth & marketing team, we are looking for an experienced and data driven Performance Marketing Specialist. As a Performance Marketing Specialist, you'll work in the Marketing team to support key growth initiatives. You'll be responsible for driving revenue for the business through paid and organic digital campaigns.



Responsibilities





The Performance Marketing Specialist is responsible for planning, developing, implementing and managing all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. You will also ensure that content is search-engine friendly and optimized to increase our company’s profitability.
Execute all Pay Per Click campaigns, including Google AdWords, Facebook, Remarketing, Instagram, etc.
Manage overall strategies of the campaigns including bidding, audiences, keywords, lead acquisition strategy…
Perform SEO research (Analyze keywords, web traffic, and market trends) and identifying effective content and keywords
Setting up and optimizing Google Analytics goals and tracking/conversion pixels
Implement best SEO practices and techniques
Measuring and reporting on the performance of all campaigns
Identify key traffic acquisition KPIs and metrics
Identify trends and insights, optimize spend and performance based on this and campaign results to drive growth and achieve goals
Performing A/B testing & ROI optimization
Monitor and look for ways to improve performance and introduce new effective ideas
Establish and update budgets caps. Ensure accounts are pacing properly based on pre-determined spend
Ensure deliverables are met on time and on budget
Understand and analyze user behavior, and create messaging that best matches user intent
Monitor industry changes and translate those into actionable recommendations

Requirements



Proven SEM experience and success managing PPC campaigns within an international scope
Knowledge of standard and current SEO practices
Strong interest and passionate about digital marketing and the internet space
Strong analytical skills and data-driven thinking with solid knowledge of analytics and reporting tools (e.g Google Analytics, etc.) ability to derive actionable conclusions from large data sets
Strategic thinker willing to roll up sleeves and execute strategies
Excellent communication and presentation skills in English
Hunger to learn and grow as a professional every day
A self-starting attitude – ability to work independently and take initiatives

to be discussed