Marketing Acquisition Manager

As Twin’s new Marketing Acquisition Manager, you will be responsible for handling Marketing campaigns, handling the acquisition and retention of Swedish Media partners as well as managing a customer acquisition plan.

Kindly note, this position is for someone located in or willing to relocate to Sweden

Duties include but are not limited to:

Responsible for Twin’s media plan for Sweden, including the digital marketing

Manage the Acquisition, retention and activation of new partnerships with
sport/music/media stars, popular social networks persons/communities, Instagram/Youtube channels

Implementing, managing and optimizing acquisition strategies for Sweden

Ensuring positive ROI and business growth whilst making spend decisions based on performance

In turn, producing and presenting ROI reports to higher management

Analyzing market research to identify new opportunities, issues, market trends or gaps in the market that will generate revenue

Full ownership of end to end campaign planning, mechanics, briefing and bonus costs management for the Casino

Acquisition, retention and activation of new partnerships, which may include Affiliates

Working closely with the Casino and Marketing team to build, deliver and analyses promotions, including welcome offers for new customers to maximize conversion funnels
Delivering KPIs according to plan

Strong communication skills in English and Swedish (verbal, written and presentational skills

Stand out sales and acquisition negotiation experience and a proven track record in meeting revenue and new business targets, ideally in an online gaming environment

Manage and coordinate between multiple marketing channels and campaigns (paid, organic, and CRM) to drive conversion

Analyze past channel performance and work with external partners to determine new strategies to test

Solid experience in the delivery of exceptional marketing campaigns and projects, and delivering on budgets, whilst taking charge and dealing with local Swedish media, potential brand ambassadors, influencers etc

Good knowledge of the local media market in Sweden (including social media and core marketing skills including SEO and PPC)

Exciting opportunity to be part of and have an impact upon the creation of a new and innovative brand on the market.

Attractive remuneration package including health insurance and gym membership.

International flexible work environment with an engaged, driven & professional team.