Junior CRM Manager

The CRM team is vital for its growth as it leads the customer relationship strategy, communications and campaign execution. The Junior CRM Manager will be responsible for managing the execution of both monthly CRM/Retention campaigns as well as automated player journeys across the Group’s brands and local markets.

Responsibilities:

Plan and optimize CRM campaigns (Sportsbook). Create roadmap of CRM actions and ensure it is executed within defined timeframes;
Approve and supervise campaigns and communication;
Basic analysis and reporting on completed campaigns;
Build, plan and implement multi-channel campaigns across the website, email, Facebook, push messaging, and other channels to achieve established goals and objectives;
Ensure all communications meet advertising, regulatory and legislative standards;
Keep up to date with current CRM trends, best practices and items of interest and share these with the rest of the team;
Ensure the achievement of KPIs as established by the Company;
Cooperate with other departments on successful project delivery.

Requirements:

Minimum 2 years’ experience within iGaming industry, focusing on sportsbook product (SB marketing, trading, risk, etc);
Advanced knowledge of various sports and sports betting trends;
Basic knowledge of CRM tools, e.g. Optimove, or internal back office systems;
Advanced knowledge of MS Office (focusing on MS Excel);
Basic SQL knowledge would be a great asset;
Meticulous attention to detail and excellent multitasking abilities;
Fluent in English with excellent written and verbal communication skills;
Excellent time management and organisational skills.

The CRM team is vital for its growth as it leads the customer relationship strategy, communications and campaign execution. The Junior CRM Manager will be responsible for managing the execution of both monthly CRM/Retention campaigns as well as automated player journeys across the Group’s brands and local markets.

Responsibilities:

Plan and optimize CRM campaigns (Sportsbook). Create roadmap of CRM actions and ensure it is executed within defined timeframes;
Approve and supervise campaigns and communication;
Basic analysis and reporting on completed campaigns;
Build, plan and implement multi-channel campaigns across the website, email, Facebook, push messaging, and other channels to achieve established goals and objectives;
Ensure all communications meet advertising, regulatory and legislative standards;
Keep up to date with current CRM trends, best practices and items of interest and share these with the rest of the team;
Ensure the achievement of KPIs as established by the Company;
Cooperate with other departments on successful project delivery.

Requirements:

Minimum 2 years’ experience within iGaming industry, focusing on sportsbook product (SB marketing, trading, risk, etc);
Advanced knowledge of various sports and sports betting trends;
Basic knowledge of CRM tools, e.g. Optimove, or internal back office systems;
Advanced knowledge of MS Office (focusing on MS Excel);
Basic SQL knowledge would be a great asset;
Meticulous attention to detail and excellent multitasking abilities;
Fluent in English with excellent written and verbal communication skills;
Excellent time management and organisational skills.

to be discussed