CRM Coordinator

Our client, an established iGaming operator with offices in Malta is looking for a CRM Coordinator to join their growing team.

Responsibilities:

Building and maintaining the current CRM calendar, keeping a track on all communications
Testing, sending and scheduling email campaigns to our customer/client database using appropriate systems in place
Building distribution lists based on stakeholder requirement
Will take full ownership of end to end campaigns from conception to execution and analysis
Maintaining the structure and organisation of templates, queries and reporting, being confident to report back on performance and adhering at all times to our tone of voice
Building and maintaining programs
Importing/Exporting translation requests
Liaising with relevant teams such as content and design to ensure the smooth running of campaigns


Working in Coordination with:

Coordinating with Content and Design teams to request text and images
Coordinating with Casino Manager to support Casino CRM
Coordinating with Localisation to request and processing email translations
Coordinating with BI to develop reporting requirements

Requirements:

1+ years CRM experience
Knowledge of HTML editing skills
Experienced ESP user, ideally Salesforce Marketing Cloud
Proven to have a data driven approach and experience with reporting tools
Excellent skills in Microsoft Excel
Proven experience in campaign creation and execution
Proven experience in player segmentation and targeting
Confident using MS Office applications, such as Excel and Word
Experienced with mass email marketing systems ideally Salesforce Marketing Cloud
Understanding of the best practice for email content production and design
Knowledge of email rendering by major clients and devices
Knowledgeable of a wide range of iGaming verticals such as Casino, Sportsbook and VIP
Familiar with betting terminology, and betting psyche

To be discussed