IB - Marketing Management

The master degree programme in International Business with a special focus on Marketing Management is built upon the
economic knowledge students have acquired in their prior academic studies. They will broaden this knowledge and develop an expertise in the field of marketing management. Students will learn the basic approaches in international marketing and get to know different marketing fields. They will learn how to use marketing instruments in a successful and efficient way.

By means of existing branding models and concepts, students will be taught how a brand is designed and how this brand is made successful. During the courses and seminars, students discuss international market innovations. In order to be able to reach and to keep a competitive advantage, companies have to recognize and detect trends. Students will develop competences in innovation planning, implementation and control while also keeping in mind relevant legal aspects.

Language: English
Semester abroad: no
Internship: yes
Duration: 4 semesters

English