SEM Specialist

If you want to build a career within the hospitality industry, this is the ideal job for you! A client of ours is seeking to recruit a Search Engine Marketing Specialist to join their dynamic team.

What is expected of you?

Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyse website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Optimize ads and landing pages for paid search engine marketing campaigns
Perform ongoing paid keyword discovery, expansion and optimization
Research and analyse competitor advertising links
Assist the content team in the creation of high quality, informative SEO content
Carry out detailed keyword research according to the latest keyword strategies
Keep up to date with the most recent developments in latest trends and best practices in search engine marketing (SEM).
Pay particular attention to any significant Google algorithmic changes.
Train, coach and support any colleague

What are you expected to bring?

Good working knowledge of website analytics tools (e.g, Google Analytics and others)
Well-versed in performance marketing, conversion, and online customer acquisition
Eager to perform and achieve results through SEM & SEO activities
Proven SEM experience and success managing PPC campaigns across Google, and Bing
Ability to create a keyword strategy
Knowledge in using SEMrush software
Strong analytical skills and experience in generating SEM reports
Familiarity with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints

What’s in it for you?

Competitive remuneration package
Dynamic working environment
Growth opportunities