PPC Specialist

As our PPC Specialist, you’re going to be responsible for developing and implementing the paid search marketing strategies of all our brands. Your main duty is to bring in quality visitors to all our brands’ landing pages and websites through paid channels. We view success in the form of ROI when it comes to bringing in the desired FTDs and leads.

You’ll need to have a good amount of experience in Google AdWords, as well as Google Tag Manager (GTM), and Google Analytics (GA), especially when it comes to interpreting customer insights. Understanding how to carry out extensive keyword research is vitally important too, as well as researching our competitors.

Your Responsibilities

• Responsible for managing and implementing successful paid search campaigns.

• Identifying and planning a keyword strategy for appropriate campaigns.

• Understanding how to implement tracking within Tealium and GTM.

• Analysing PPC performance campaign data from paid search campaigns and strategies.

• Liaising with PPC agencies and managing their needs to improve PPC performance.

• Carry out extensive research on which creatives are working for our brands as well as our competitors so that we have the highest possible CTRs.

• Identifying opportunities to generate leads and improve profitability of campaigns.

• Responsible for bid management, keyword research and specific country targeting and other targeting criteria such as demographical data.

• Reviewing all campaigns and optimising them on a daily basis to get the best bang for buck, as well as the best possible quality score.

• Preparing monthly PPC presentations and reports that show spend, ROI, CPL, CPA, CTR, and show Management what improvements you’re going to make in order to achieve better results for the following month.

The expansion of our company continues! If you think you're awesome enough to fit in, drop us an email attached with your CV to hr@bugfreakmedia.com