Digital Marketing Manager - PORTO (ref 6213)

PORTUGUESE SPEAKING DIGITAL MARKETING MANAGER – PORTO, PORTUGAL

Our iGaming client is looking to expand their Team and aim to find a strong Portuguese speaking Digital Marketing Manager to consolidate their business growth and the Team.

Responsibilities:
Research and analyze the iGaming business from a PPC side
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Coordinate campaigns with SEO department
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Perform ongoing paid keyword discovery, expansion and optimization

Requirements:
Portuguese language and cultural knowledge
Fluent English, any other language is an advantage
Experience of min 2 years in a similar role (preferably in the iGaming industry)
Proven track record in driving successful PPC and paid search campaigns across Google, Yahoo and Bing
Digital Marketing educational background is mandatory, with training in SEM/ SEA
Strong working knowledge of Google Adwords and all paid search platforms
Proven experience with Google tools (Search Console, Trends, Analytics,...) and other SEM
Google Adwords certification preferable
Passion for PPC and digital marketing in general
Strong analytical skills and experience generating PPC reports
Strong track record in managing medium to large-sized budgets

to be discussed