Digital Marketing

The worldwide phenomena of the digitalisation of our society changes the way of interaction and therefore also the requirements for corporate communication and marketing strategies. In order to be able to keep a competitive position in the long run, companies need to develop and implement digital marketing strategies. The English Master programme, Digital Marketing combines a well-grounded management education with the newest findings for the optimization of digital communication and marketing strategies for companies.

The seminars focus on the following topics: Development of Digital Marketing Strategies, the Construction of a Digital Ecosystem for all Communication Channels, the Development of Transmedia Marketing Campaigns, Digital Marketing Techniques and Instruments, Media Planning and Corporate Communication and Customer Relationship Management with Digital Social Media.

Language: English
Semester abroad: no
Internship: yes
Duration: 4 semesters

English