Master´s Programme (One Year) Strategic Communication

The programme is designed to provide skills required by adaptable, critically aware, communications workers in the exciting modern communications environment, which requires fluency in the use of strategic storytelling, content production and visual design.

A one-year Master's programme of 60 credits, Strategic Communication is a programme designed for students with different subject backgrounds within the wide field of communication. Bringing together different skills, students develop a critical understanding of, and competence to implement, strategic communication. By strategic communication we mean professional communication aimed at satisfying long-term organisational and community goals.

Strategic Communication is designed to produce skills required in the modern communications environment, which demands flexible critical skills and a mastery of strategic storytelling, content production and visual design. It offers core skills that are transferable across the employment sector: sound research practice; clear and effective writing; critical thinking; a good understanding of design; deep understanding of how to use the web and social media for strategic purposes; and communicating with niche groups/markets.

The programme is comprised of two interrelated strands which run over the two semesters, one oriented to research and critical thinking, the other to building a portfolio of flexible interlocking practical skills. Much of the teaching is based on a flipped classr

On completion of the programme, the student shall
- demonstrate in-depth knowledge of strategic communication; of the relationship between strategic communication and society; and of the way in which local as well as global factors influence the work of communicators,
- demonstrate in-depth knowledge of the communication profession in a digitalised society, and of its specific forms of knowledge management, and
- demonstrate in-depth knowledge of digital reporting in terms of process and design

English