BA in Business Studies with Marketing

Students who are enrolled in the Business Studies with Marketing Bachelor’s degree cover the important aspects of marketing in the current business world with factors such as globalization, entrepreneurial development, the ICT role, and environmental impact. Students will be able to work through learning modules by developing policies and solutions for needs in development. Students learn about issues commonly found in the work place while also working with teams to address these issues. Students will develop their skills with cognitive growth.

The BA in Business Studies with Marketing offers the following courses:

Year 1
1. Business English
2. Principles of Marketing
3. Principles of Management
4. Business Statistics
5. Business Law

Year 2
1. Sales Management
2. Financial & Management Accounting
3. Practice of Marketing
4. Consumer Behavior
5. Human Resource Management
6. Computers and Information Systems

Year 3
Compulsory:
1. Strategic Marketing
2. Advertising and Public Relations
3. Marketing Case Studies
4. Leadership in Organizations

Electives:
5. Marketing Communications
6. Global Marketing
7. Operations Management
8. Marketing Planning & Control

Year 4
Compulsory:
1. Graduate Project
2. Strategic Management
3. International Business
4. Digital Marketing

Electives:
5. Business Ethics
6. Marketing Research
7. Business Policy and Strategy
8. Employee Relations

English